This is a commercial I saw while waiting to watch 2012 in theaters.
Bandwagon: The commercial denotes an “inevitable victory” type of bandwagon, as well as the typical “join the crowd” bandwagon effect. National guards are portrayed as strong, fearless, and indestructible (inevitable victory). Towards the end, the commercial cleverly puts a spin on ordinary people, and with camera editing, turns them into national guards. In this way, the gap is bridged between regular man and army man.
Flag-waving: There is a lot of violence in the commercial, but to any media illiterate viewer, the violence seems heroic. Reality wise, the violent actions may not always be for the right reasons. Post-action, the camera pans toward a mother and her kids, where a national guard is returning a valuable item that otherwise would have been destroyed. In this way, violence appears to be saving civilians.
